Hello! I’m Hayley, founder of Wilderness Flowers. We’re an independent florist studio based here in beautiful Bristol. My team and I specialise in bespoke, natural floral designs that are both contemporary and romantic. I always begin with the unique, natural form of the flower, keeping arrangements loose and wild, as if they just grew that way. We keep it seasonal, as nature intended, use the freshest blooms and foliage to evoke bold, beautiful, elegant arrangements for the grandest or more minimal occasion.

Hayley from Wilderness Flowers. Credit-Rebecca Carpenter photography.jpg

We love the natural environment, so we do all we can to protect it by avoiding the use of single-use plastics and floral foam as much as possible. We also recycle all of our green waste. Sourcing our flowers locally not only reduces our carbon footprint but also supports the fantastic network of hard-working small businesses in the area.


I always strive for creativity. I aim to bring a freshness to floristry, to both challenge it’s boundaries and reflect the individuality of my clients. Nothing adds more colour to peoples lives than love and flowers.

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My love and inspirations range from the great classic Dutch Paintings of sumptuous floral arrangements, to the most abstract and contemporary displays. Like each stem in arrangement is unique, I treat every client just the same. Be it a wedding, event, set design for editorial or tv, or a gift bouquet, each commission reflects the personality it’s intended for.

I began Wilderness Flowers in 2016 because I believe that flowers add colour to people’s lives, both emotionally and physically. I love to create that delight with this medium. My years working previously as an art director and graphic designer have informed my sense of form and colour. I always strive for creativity. I always aim to bring a freshness to floristry, to both challenge it's boundaries and reflect the individuality of my clients. Nothing adds more colour to peoples lives than love and flowers. 

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Hayley Watchorn, founder and florist